LOS ANGELES, CALIFORNIA, APRIL 2022
Ron Tomson takes LAFW 2022 attendees through a polarizing neon noir dreamscape. The bright shades of this collection pay homage to the softest hard musicians who touted groundbreaking colorful suits like Prince and David Bowie. Iconic retro cinematic and musical tones are delivered by international DJ Julio G, aka The Whooligan, and drive the LA menswear brand through a runway flooded by art nouveau hues of hot reds to cool blues and vibrant greens.
This is the glossy debut of the brand's newest signature suits, handcrafted in Turkey in the finest European Merino wool, authentic leather, and Italian velvet classic eighties. Ron Tomson is well known for beautifully tailored and expertly made suits, from double breasted to pique lapel. They come in every color and fabric you could ever dream of. Finished with joker-esque fresh velvet dress shoes and neon sneakers. Inspired by society’s hyper individualism, brand designer Sharon Bensason Behar continues to unveil expertly tailored pieces so perfect that even Patrick Bateman could not resist.
At Ron Tomson, generations of expertise have inspired attention to detail. The brand carries on the legacy of family ties to textile merchants and royal tailors, dating back to the Spanish and Ottoman Empires. Though Ron Tomson is based in Los Angeles, every piece is handcrafted and imported from Europe. To founder Sharon Bensason-Behar, it is not a question of quality but simply a matter of upholding family traditions.