Guy Fieri's Red Leather Look — Ron Tomson for the Bosch Super Bowl Ad
- by Ron Tomson
- 2 min reading time
Food Network star Guy Fieri went full red-leather transformation in Ron Tomson for the 2026 Bosch Super Bowl ad. Shop the look.
Food Network icon Guy Fieri went full Flavortown in a red-leather Ron Tomson look for the 2026 Bosch Super Bowl commercial — a viral moment that put the brand front-and-center on the biggest ad night of the year.
The Look
For the Bosch Super Bowl spot, Fieri was styled head-to-toe in Ron Tomson red leather — a bold head-turning look built around genuine lambskin pieces. The combination of red leather outerwear, matching trousers, and statement accessories captured Fieri's larger-than-life persona while showcasing the craftsmanship behind every Ron Tomson leather garment.
From the kitchen to the carpet to a matching look for his co-pilot — Ron Tomson red leather, every angle.
Shop the Look
Shop the pieces behind Guy's red leather transformation — each crafted from genuine lambskin leather sourced from European tanneries.
About Guy Fieri
Guy Fieri is an American restaurateur, author, and Emmy Award-winning television host best known as the face of Food Network's Diners, Drive-Ins and Dives. With his unmistakable spiked bleach-blond hair and signature flame-print shirts, Fieri has become one of the most recognizable personalities on American television.For the 2026 Bosch Super Bowl ad, Ron Tomson reimagined Fieri in head-to-toe red leather — a transformation that went viral within minutes of airing and introduced the brand to tens of millions of American viewers on the biggest ad night of the year.
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Looking to make a statement at your next event? Explore the full Ron Tomson suit collection or browse our red carpet tuxedos.
